Logo for FPU showing how flooring installers start commercial business

Get Off Your Knees.

Build a Flooring Company That Pays You Like an Owner.

The bootcamp that takes installers with a crew and turns them into commercial flooring contractors — bidding real jobs, opening vendor credit, and getting paid like the GC instead of the guy on the floor.

Limited to 20 installers per cohort

Built on a Real Track Record
34 YRS In Commercial Flooring
$50M+ Sold
6M+ Sq Ft Installed
$8M+ Paid to Installers
24 MO Installer to Owner

The Real Problem

You're great with your hands.

That's the problem.

You've been installing for 5, 10, maybe 20 years. You have a small crew that's loyal to you. You can read a room, lay a perfect seam, and finish a job most installers couldn't touch.

And you're still trading hours for dollars.

The GC who hired you billed the owner three times what you got paid. The flooring company you sub for is using your hands to build their business. Your knees are telling you the clock is running out.

Here's what nobody told you: the money in flooring isn't in installing it. It's in selling it, bidding it, and managing the install. And the biggest margins aren't in residential — they're in commercial.

The Fork in the road

Two paths off the tools.

Most installers pick the wrong one.

Our Lane

Path 01

Their Lane

Go Residential

Quote homeowners. Fight on price. Chase deposits and hope they pay. Fast cash but a ceiling — and you're still doing most of the install yourself.

Our Lane

Path 02

Our Lane

Go Commercial

Bid against 2–3 contractors instead of 20. Get paid on pay applications backed by lien rights. Build a company that runs without your hands on the floor. This is what we teach — taught by someone who's done $50M of it.

Meet Your Coach

Erik Henry started on his knees, too.

Most installers learn the floor first and try to learn the business later. Erik did it the other way around — and that's exactly why he can teach it.

He started as a commercial flooring estimator, doing takeoffs and pricing the jobs other people would install. From there he moved into sales, learning how commercial flooring actually wins — not with better hands, but with sharper bids and stronger margins. By age 23 he was an owner, running a flooring company with partners.

Twenty-plus years ago, he went out on his own.

Estimator → salesman → owner. He hustled, he learned, and he grew.

Today the numbers speak for themselves:

34 yrs

Commercial Flooring

$50M+

in sales

6M+

sq ft installed

$8M+

paid to installers

Here's why this matters for you: the money in commercial flooring isn't on the floor — it's in the bid, the sale, and the system that runs the install. Erik has spent his entire 34-year career on exactly that side of the business. He built Floor-preneur University because he watched too many world-class installers stay broke — not for lack of skill on the floor, but because nobody ever taught them the part of the business he was learning from day one.

That's what the bootcamp gives you. The playbook he wishes someone had handed him at 23 — built for installers who already have the hands.

Floor-preneur University — Outcomes Section
In 12 Weeks, You Will Have

Outcomes, not modules.

Walk out of the bootcamp with a real business — not a binder of notes. Every deliverable below is built with you during the program.

01
A registered entity and clean books LLC formation, business bank account, and bookkeeping setup so you stop running money through personal accounts.
02
Vendor credit lines opened Credit established with 2–3 flooring distributors so you can buy material on terms instead of cash up front.
03
A pricing calculator that defends margin Stop pricing on hope. Real labor, freight, waste, and overhead built into every quote.
04
Your first commercial bid — submitted With Erik's eyes on it before it goes out. Most students submit by week 4–6.
05
A full template stack Proposals, takeoffs, AIA G702/G703 pay applications, change orders, and closeouts. Reuse them forever.
06
Lien rights protection Notice to Owner, conditional and unconditional waivers, retainage. Stop chasing checks.
Apply for the Bootcamp
Floor-preneur University — Who This Is For
Who This Is For

This isn't for everyone. On purpose.

We work with installers who've already proven they can swing a hammer and run a crew. If that's you, this is built for you. If not, we'll save you the money.

Built For You If

  • You have installation experience (yours or an installer on your crew)
  • You've got at least one or two crews you're running or subbing out
  • You're tired of installing under someone else's company name
  • You want commercial work, not just residential side jobs
  • You'll do the homework between live sessions

Not For You If

  • You've never been on a job site (no exceptions — not a "start with zero" program)
  • You're looking for get-rich-quick or passive income
  • You won't show up for live sessions
  • You think 12 weeks of work is too long
Floor-preneur University — From Installer to Owner
Real Students · Real Bids · Real Margin

From installer to owner.

Jose — Tampa Best Floors
Jose Tampa, FL

Erik walked me through my first commercial bid — a $40K church renovation. I would have priced it at $24K and lost money. He showed me how to find my real margin.

Before Subbing residential installs for a local retailer. All hands-on work.
The Shift First commercial bid submitted in week 5. Won the job.
Now $200K+ commercial quoted in 4 months. Two crews running.

Jose · Tampa Best Floors

Ricardo — Priano
Ricardo Showroom Owner

Started as an installer for Erik. Now I'm running a multi-million dollar showroom. The mentoring is what changed everything.

Before Installer on Erik's crew, learning the trade hands-on.
The Shift Learned the business side from the inside out.
Now Owns and runs a multi-million dollar flooring showroom.

Ricardo · Priano

Luis — Pichardo Flooring
Luis Business Owner

Erik always has an answer to every question I have. Always has my back. Highly recommend this program.

Before Installer trying to grow into ownership without a roadmap.
The Shift Got the systems and the answers — fast.
Now Running Pichardo Flooring with a clear playbook.

Luis · Pichardo Flooring

Floor-preneur University — The 12-Week Curriculum
The 12-Week Curriculum

What you'll build, week by week.

A step-by-step path from installer to owner. Click any module to see what's inside.

Week 1 Foundations & Your Implementation Plan +

Set the table for the next 11 weeks. We map your starting point, your end goal, and the weekly rhythm that gets you there.

  • Course overview and the installer-to-owner roadmap
  • Setting up your accountability and weekly cadence
  • What success looks like at week 12
  • Tools and tech stack you'll use throughout
Weeks 2–3 Marketing & Lead Generation +

Stop hoping the phone rings. Build the systems that bring commercial bid invites and residential cash jobs in on repeat.

  • Sales funnels that convert traffic into bid invitations
  • Outbound prospecting for GCs and property managers
  • Inbound strategies: Google Business Profile, local SEO
  • Branding, offers, and market segmentation
Weeks 4–5 Financing & Cash Flow +

The fastest way to kill a young flooring company is bad cash flow. We fix that before your first commercial job hits the books.

  • Credit lines and bank relationships
  • Factoring, private investors, and alternative lending
  • Deposits, retainage, and progress billing
  • Margin planning and break-even math
Weeks 6–7 Operations & Project Control +

Run your jobs instead of letting them run you. Standard operating procedures that scale from one crew to ten.

  • SOPs, proposals, and change requests
  • Seam diagrams and install paperwork
  • Job schedules and installer coordination
  • Quality control and punch-list management
Weeks 8–9 Estimating & Bidding +

The single most important skill in commercial flooring. By the end of week 9, you'll have submitted a real bid — with Erik's eyes on it before it goes out.

  • Blueprint reading and digital takeoffs
  • Commercial vs residential measurement methods
  • Reading Division 09 specifications
  • Speed vs accuracy + when to outsource takeoffs
Weeks 10–11 Procurement, Vendors & Lien Rights +

Stop chasing checks. Get vendor terms, protect every dollar you're owed, and build the supply chain that lets you win the next bid.

  • POs, fuel surcharges, and freight management
  • Building strong vendor relationships
  • Joint pay agreements and Notices to Owner
  • State-by-state lien rights and waiver workflows
Week 12 Job Costing, Crew & Scale +

Close out the bootcamp with the systems that turn one good job into a real company — and a roadmap for the next 12 months.

  • Tracking job-level costs and overhead
  • Employees vs subs: pay structures and compliance
  • Equipment ROI and what to buy next
  • Your 12-month scale plan
The Bootcamp

Twelve weeks. Live coaching. Real bids submitted.

Application-only. We work with installers who are serious about getting off the tools and willing to do the work between sessions.

  • 12 weeks of live coaching with Erik
  • Full commercial pricing system
  • Estimating tools & calculators
  • Contracting toolbox & templates
  • Private community access
  • Lifetime replays
Our Guarantee

Complete the assignments. If you can't confidently quote a profitable commercial job at week 12, we keep coaching you for free until you can. No time limit. No fine print.

Apply for the Bootcamp
Next cohort starts soon 20 seats only
Common Questions

Before you apply.

Don't see your question? Apply and we'll answer it on the call before you commit to anything.

Do I need a warehouse to start?

No. Most commercial flooring installers start from home and grow into a small shop only after cash flow stabilizes. We show you exactly when (and when not) to take on overhead like that.

Does this work for residential installers?

Yes. Residential brings fast cash; commercial brings long-term margin. We help you run both — most students keep residential as a cash-flow engine while they build their commercial book.

Can I join with no installation experience?

You must have install experience yourself, or have an installer on your team. This isn't a "start from zero" program — we're building business owners on top of people who already understand the trade.

How fast can I get commercial jobs?

Most students submit their first commercial bid within 4 to 6 weeks of starting the bootcamp. Time-to-first-win depends on your local market and how aggressively you prospect — but the system is the same.

Do you help with contracts, lien rights, and pay apps?

Yes. Contracts, Notices to Owner, lien rights, and AIA G702/G703 pay applications are a core part of the curriculum. You walk out with the full template stack you'll reuse on every job for the rest of your career.

Does this program work nationwide?

Yes. The systems apply in all U.S. states. State-specific items like lien rights and licensing have their own playbooks inside the program so you're not guessing on local rules.

How much time per week does it take?

Plan on 3–5 hours per week between live sessions and homework. More time means faster results — students who put in 8+ hours typically have their first bid out by week 4 instead of week 6.

How is this different from a generic contractor coach?

Generic coaches teach the same advice to HVAC, roofers, electricians, and flooring contractors. This is taught by someone who's sold $50M+ in commercial flooring specifically — and every template, vendor relationship, and bid example is flooring-specific. The difference shows up in week one.

Your knees don't have to decide your future. Your business does.

Apply for the next cohort. Twenty seats. Real coaching. Real bids submitted.

© Floor-Preneur University