We exist to turn flooring installers into flooring business owners.
Built by a 34-year industry veteran who came up the same way he teaches: estimator first, salesman next, owner at 23. The playbook inside the bootcamp is the one he wishes someone had handed him.
Erik spent 34 years on the side of flooring that actually builds wealth.
He never set out to be a teacher. He set out to be an owner.
Erik started in commercial flooring as an estimator, sitting in front of plan sets, measuring takeoffs, and learning the math behind every job before he'd ever priced one for a customer. He learned what materials really cost. How labor breaks down per square foot. Where the margin hides in a bid most installers never see.
From estimating he moved into sales — the side of the business where most commercial flooring companies actually make their money. He learned to walk a jobsite, read a general contractor, and write a bid that won the work without giving away the margin. He learned the difference between a job that pays and a job that keeps you up at night.
By age 23, he was an owner. He started his first commercial flooring company with business partners and ran it for years, learning what works and what doesn't when other people's capital and reputations are on the line.
Twenty-plus years ago, he went out on his own. That's the company he still runs today. The one that's sold over $50 million in commercial flooring. The one that's put more than 6 million square feet on the ground. The one that's paid more than $8 million to the installers who've worked alongside him.
He hustled. He learned. He grew.
Thirty-four years in. Still building.
Commercial Flooring
Flooring Sold
Installed
Installers
His Own Company
He kept watching world-class installers stay broke.
For three decades, Erik worked alongside some of the best flooring installers in the trade. Guys with twenty years of experience. Guys whose work could be photographed for a brochure. Guys whose knees were ground down before they hit fifty.
And almost none of them owned their work.
They subcontracted to other people's companies. They priced their own time at hourly rates. They had no contracts, no lien rights filed, no pay app process — and when a general contractor ghosted them on a final payment, they had no recourse. They were doing the hardest work on every project and walking away with the smallest piece of it.
It wasn't a skill problem. It was a business problem — the exact business problem Erik had been on the other side of his whole career.
Floor-preneur University is the result. The estimating playbook, the bidding process, the sales scripts, the vendor relationships, the contract templates, the AIA G702 and G703 pay applications, the lien rights, the Notice to Owner filings — every system Erik used to build $50 million in sales, packaged into a 12-week bootcamp installers can actually follow.
It's not a get-rich-quick program. It's a get-paid-like-an-owner program.
Five principles. Non-negotiable.
Installation is a skill. Owning is a discipline.
You can be the best installer in your city and still go broke. The hands that lay floor are not the hands that sign contracts, file liens, or close commercial bids. Owning a flooring business is a separate craft — and like any craft, it's learnable.
The money in commercial flooring isn't on the floor.
It's in the bid, the sale, and the system that runs the install. Installers who don't learn that math end up subsidizing everyone else's company with their own labor.
Generalists don't move this trade forward.
We don't teach HVAC, roofing, or electrical contracting on the side. We teach commercial flooring. Every template, every vendor relationship, every bid example is built for this trade specifically.
We're a finishing school, not a recruiting pipeline.
We don't hire our students. We graduate them into running their own companies. If we wanted cheap labor, we'd open a staffing agency.
The crew that built the job deserves to keep the money the job made.
Most flooring profits leak upstream — to general contractors, brokers, and the company that subcontracted the installers in the first place. Floor-preneur University is about reversing that flow. Putting installers in the position where the money stops at their door.
Floor-preneur University is built for one kind of person.
The installer with a crew — or an installer-run family business — who's tired of subcontracting on someone else's terms. Who knows the trade well enough to run a job. Who has the hands but is missing the systems. Who's ready to stop trading hours for hourly pay and start building a company.
If that's you, and you're willing to put in three to five hours a week for twelve weeks, you're who we built this for.
If you're trying to break into flooring from scratch with no install experience, you're not. Go work on a crew for a year first, then come back.
Headquartered in Tampa. Built for installers nationwide.
The bootcamp runs online with live coaching, and the systems apply in all 50 states. State-specific items like lien rights, contractor licensing, and Notice to Owner filings have their own playbooks inside the program — so students never have to guess on local rules.
Floor-preneur University is run out of Tampa, where Erik's flooring company has been operating for two decades.
Students have come from Florida to California, the Carolinas to the Pacific Northwest. The math is the same everywhere.
Every session is delivered live so you can ask questions about your specific bid, your specific market, your specific GC.
